This line has been formulated with latest-generation pigments that ensure perfect coverage of gray hair and intensity and longevity of color, leaving hair healthy and shiny.
Only dye on the market with enzyme-inhibiting technology, blocking and reducing color-containing chemicals. (Use with Enzymo Dermis for best results). Biotin and B-complex vitamins are widely known to aid in hair strength, growth, and shine. Arginine, which produces nitric oxide gas, aids in the widening of blood vessels and potassium channels, increasing the flow of nutrients and pigments to the hair. Added collagen, a protein that makes up 30% of our bodies and is responsible for keeping tissue like skin and hair young and healthy. Nano pigments, which are absorbed much more easily by the hair, giving it a much more vivid and long-lasting color. Keratin, which repairs and seals hair follicles, adding a protective layer, sealing the color in the hair, and giving it longevity and shine. Combined with these ingredients, low levels of ammonia help efficiently cover the cuticles without damaging the hair. Unique Color Lock technology for longer-lasting pigment.
What is ammonia? Why do we use it?
Colorless gas with an unpleasant odor, composed of hydrogen and nitrogen, very soluble in water, and used as the basis for the formation of various salts; it is used in the manufacturing of dyes, but since it is a gas, it is expelled from the hair after 24 hours.
What about dyes without ammonia?
Monoethanolamine, ethanolamine, aminoethanol, and triethanolamine are some of the alternative ingredients used. These are all liquids with alkaline pH levels that you would need 10 times more of than ammonia to get similar results. Since they are liquids, they are not expelled from the hair, and every time we dye it, we are adding more and more of this compound. Ammonia, on the other hand, is a gas, so it is expelled from the hair within 24 hours.